Challenges
The challenge was to plan and design a media test drive experience across two provinces, Chiang Mai and Chiang Rai, divided into three waves. Each route was carefully planned to offer diverse driving conditions, scenic landscapes, and unique experiences, allowing media participants to fully explore the vehicle’s performance, features, and driving capabilities.
Results
The carefully selected routes and locations delivered a memorable driving experience, combining stunning scenery with opportunities to test the vehicle’s performance in various road conditions. The experience also allowed media participants to capture compelling visuals and showcase the vehicle’s design, features, and capabilities through engaging content.
