Challenges
Create an exclusive brand immersion experience for Ray-Ban’s latest 2026 collection, featuring JENNIE as Global Presenter, while seamlessly connecting the stage talk with a series of curated experiences across multiple spaces.
Results
The event delivered an engaging and immersive brand journey, allowing selected guests to be among the first to discover the new collection while experiencing Ray-Ban’s fashion heritage, iconic style, and latest collection through exclusive talks and experiences.
